Muslims living in north-east England are being encouraged to give blood and save lives, the BBC has reported.
According to the NHS, just four per cent of the UK population give blood on a regular basis, and the number is even smaller among British Muslims.
Newcastle's Islamic Diversity Centre has reportedly set up a donation centre in the West End of the city.
The centre's founder Abu Tayeb told BBC News that it was a "religious duty" for Muslims to donate blood and that it was important to "challenge some of the stereotypes" and "remove the misconceptions" that are currently associated with the issue.
Mr Tayeb said: "Like the Koran teaches us, if you save one person it's as if you've saved all of humanity, so this is a very, very important aspect of our religion."
The latest drive for donors comes just a few months after a nationwide campaign in November.
Written by Angela Newbury
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