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Having a persistent cough could be a sign that a person has lung cancer, according to a new advertising campaign from the government.
It warns that the advice of a GP should be sought if a cough has been present for more than three weeks.
The campaign comes after research which showed that people are more aware of linking lumps and bleeding to cancer than they are with coughs.
The advertising drive is due to be run on TV and radio in the coming weeks, while print and online media will also carry warnings.
A number of celebrities have added their voice to the government initiative, including Ricky Gervais and Sir Alex Ferguson.
"It's a horrible, horrible disease. My mother's death was very sudden and you can't help wondering if things would have been different had it been spotted earlier," said comedian Gervais, whose mother died of lung cancer aged 74.
Stefanie Powers, who underwent surgery in 2009 to remove part of her right lung after she was diagnosed with the disease, is another star who has backed the campaign.
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written by Alex Franklin Stortford
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