Consumers 'do not pay attention to nutritional info'
Monday 24th October 2011
Consumers do not pay as much attention to nutritional information as they think they do, a new study has revealed.
A study in the Journal of the American Dietetic Association revealed that self-reported viewing of nutrition facts labels was higher than that measured using an eye-tracking device.
Researchers also found that nutritional facts located centrally are viewed more frequently and for longer than peripherally-located ones.
Thirty three per cent of participants reported they almost always look at calorie content on labels, 31 per cent said they look at fat content, 20 per cent said the same for trans-fat content, 24 per cent for sugar content and 26 per cent for serving size.
However, just nine per cent actually looked at the calorie content for almost all products in the study, and about only about one per cent looked at the other components.
Authors said: "Because knowing the amounts of key nutrients that foods contain can influence consumers to make healthier purchases, prominently positioning key nutrients, and labels themselves, could substantially impact public health."
Written by Megan Smith
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